October 21st, 2020
A brand without a brand strategy is like…
Cereal without Milk
Sneakers without shoelaces
Hans Solo without Chewy
You get my drift right?!
Sure your brand has worked for you in the past, heck it’s gotten you to where you are now hasn’t it? But will it still work for your future business goals?
When helping my clients combat their branding overwhelm I’ve noticed they fall into one of these 3 categories of being STUCK:
1) Not attracting the right target audience
2) Not sure what their main brand message or brand voice should be
3) Not sure visually what their branding efforts should look like, leaving them inconsistent on all fronts
That’s essentially what a brand strategy is, figuring out who target audience is and where you can find them, learning how to speak directly to them, showcasing the problem you can solve for them and then showing up consistently via your voice and visuals.
Raise your hand if you need help with your brand strategy 🙋🏻♀️ I guarantee you aren’t alone. Developing your brand strategy first then crafting your gorgeous brand second is the best plan of attack when it comes to your business and brand. If you are looking for the help of an EXPERT Branding Designer and Strategist to get your business NEXT LEVEL ready, LET’S CHAT!
Images Shown : Logo and business card for my Life Coach Client