November 18th, 2020
You don’t always have to niche down based on your audience, there is another way?
When you think of niching down, immediately you think of your target audience and who they truly are, via age range, sex, location, profession, income, leisure activities they enjoy and so on.
Niching down by definition means having a clear focus on who your ideal target customer is and aligning your marketing to match.
Although you don’t always have to niche down based on your audience, there is another way.
You can create a niche based on a specialized product or service as well.
If your service is super unique in its own right, it can be your niche.
“I’m a sales funnel conversion copy writer that brings in leads by the boat load.” That’s pretty direct and specific.
OR “I’m a Dubsado integration and set-up specialist,” again very niched down via the service not the user.
Even if your product is unique it also works as a niche, for instance, “I develop all natural pain and inflammation reducing serums for menstrual cramps and pms symptoms.”
Does that make sense to you?
When you claim EXPERT STATUS on a particular product or service that you provide, which is pretty exclusive, that’s how you can also niche down.
But still learning and knowing about those that purchase your services and/or products is always a good idea.
HOW HAVE YOU NICHED DOWN YOUR BUSINESS? Post your response below, I’d love to learn more.
NEED HELP TO DETERMINE or REFINE YOUR NICHE, LET’S CHAT!
Helping my branding clients isolate their niche and refine their target audience is all part of my brand strategy process. I look forward to speaking with you!
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Images Shown : Final full logo and brand board for my branding client 2m Social.