March 9th, 2021
Do you DISSECT your Customer Data?
When it comes to developing a solid Brand Strategy your DATA is CRITICAL!
You may be asking what is this data that you speak of? I’m not intentionally collecting data, am I?
Quick answer is YES, yes you are.
If you’ve been in business for a couple years now, chances are you’ve learned quite a few things along the way such as:
– How to bring in sales
– How to attract clients or customers
– How to keep those clients happy by solving their problems with your expertise
These are just a few, and there’s loads of data we can pull from here. In order to breakdown the proper BRAND STRATEGY for your business, the DATA is where it will all take shape.
Your ICA, ideal client avatar : Who do you enjoy working with most. Which clients simply light you up?
Fine tuning your zone of genius : What is the main product or service you should be focused on. What gave you the best return, while you loved every minute of it?
The unique problem your ICA faces and your unique way of solving it : What is your secret sauce that makes it so easy for you to solve it?
This is the DATA I love diving into. This is the DATA every business owner should pay attention to when REBRANDING to ensure we are headed in the right direction for your business and your BRAND STRATEGY.
Want to dive deeper into your data and extract all the important parts to focus on? We can start with a FREE BRAND STRATEGY CALL, you can book that here… LET’S CHAT!
PS. For more branding + brand strategy content, and to view my latest works and behind the scenes, you can follow me on instagram here!
Images Shown : Wellness client’s brand and site launch … ZenLately.com