June 29th, 2021
TOP 6 ITEMS THAT MOST FORGET WHEN DEVELOPING THEIR BRAND and LOGO!
When it comes to your business and brand we always need to dive deeper, as opposed to just scraping the surface. Here are the TOP 6 items that most business owners forget to establish prior to developing and designing their brand.
➡️ 1. CHECKING OUT THE COMPETITION – definitely see what’s working and not working, and be sure that you will stand out from the crowd
➡️ 2. KNOWING WHO YOUR TARGET AUDIENCE IS – The more your learn and know about your target audience and their pain points the better you can speak to them and serve them
➡️ 3. NICHING DOWN – Trying to be everything to everyone won’t get you very far, the more you can tailor to the needs of a specific audience the more you can claim expert status in their eyes
➡️ 4. HAVING A TAGLINE or SLOGAN – I like to call them key indicators that basically highlight exactly what you do and who it’s for. Being direct is imperative now more than ever
➡️ 5. DETERMINING YOUR BRAND VALUES – Knowing what your business stands for and what those core values are, is important. Learning how you won’t veer from them will be a great sounding board to check in with, always.
➡️ 6. ISOLATING YOUR FUTURE GOALS – having a clear and direct path to head into allows you to create focus with all your efforts. Everything you do moving forward should be to reach those future goals.
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Need help with fine tuning any of the above? This is exactly what I help my Branding clients navigate through.
Let’s begin with a FREE BRAND STRATEGY CALL where we can uncover which of these items is holding your business back most.
You can book that call here… LET’S CHAT!
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Images Shown : My client’s Inuit Sculptures Main Brand Logo and Logo Icon