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A brand without a brand strategy is like... Cereal

TO NICHE OR NOT TO NICHE?! Let's decide right NOW

TODAY IS MY 46th BIRTHDAY! Yup I am stating my age

TODAY IS MY 46th BIRTHDAY! Yup I am stating my age proudly ( 😅 )
AGEISM is still prevalent, especially for women in business. If we are to build our personal brands, along side our business brands with TRUST, I cannot deny my years around the sun.

Here I am with no make-up, no filter, clearly no botox.
My hair isn't even done.
This is me. Wrinkles an all.

I love this pic. My eldest took this photo of me on our family trip to Australia, with the magical GOLDCOAST as a backdrop.

Australia has been a bucket list item for me almost my entire life.

I thought that it would never happen.
I thought it's too late to travel now with our kids.
It's too far. I hate flying. I'm a terrible flyer.
It's too much money. (list ALL of the excuses here)

Welp. We finally did it this past Christmas and it was EPIC.
It wasn't too late. It was the PERFECT TIME!

So grateful that I got to experience it.

I am thankful for so much in my life, including the business that I have built that has allowed this trip for us as a family, and so much more.

For my birthday here's what I would love from you - Share with me your age and any accomplishment that you are proud of below. 👇

Let's not be fearful of numbers. Let's not allow anyone else dictate where we are suppose to be on our journey, and by when.

We are never too young, or too old to live the life we want.

✌ 🌊

#goldcoast #birthdaywishes #brandstrategist #brandingdesigner #logodesigner #brandmessaging #ageismisneverinstyle

Simply want to set something straight. You have yo

Trash talking your competition doesn’t look good

Are you are Swiss army knife of talent showcasing

Are you are Swiss army knife of talent showcasing all your skillset for everyone to see? That can actually be a hinderance here’s 3 reasons why👇

1-When we list a laundry list of services for all to see we become an order taker who has a menu and not a true business owner.

2- When people choose from menus they’ll base their decision on cost rather than value

3- You dilute your expertise and create no real purpose or authority

I don’t think you started your business to be an order taker, that competes on cost alone, and whom blends in to the see of sameness.

HOW CAN WE DO BETTER ?

Specialize!

⭐️ Hone in on one main product or service that you are simply amazing at and have a passion for

⭐️ Repeat that message with confidence and authority

⭐️ Provide proof and case studies of hitting clients desired results

⭐️ Rinse and repeat

This will help your business grow quicker. You become easily referable, recognized and remembered.

That’s exactly what you want to happen.

Here’s the BONUS part, once you’ve create the DOOR for your clients to walk through you still get to showcase all your skills and talents, they don’t go to waste.

Win Win 🥇

Have you narrowed down your services and specialized in 1-2 main items? What are you the specialist at? Share below 👇

Need help to refine your messaging and the way you show up consistently to your audience?
Amazing! I’m offering a 15 min Call to Gain Clarity and Confidence surrounding your message.
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#brandstrategist #brandingdesigner #logodesigner #brandmessaging #rebrandstrategist #therapists #consultants #brandmessaging #brandpositioning

Have you ever thought to yourself . . . “Why do

GOOD DESIGN IS A BALANCE OF THESE TWO THINGS... ST